Knock & Tell
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SELECTED BY A JEWELRY DESIGNER

What makes jewelry special,
through a maker’s eyes.

Design, craftsmanship and comfort.
As a jewelry designer, I share pieces I wholeheartedly recommend—and the reasons why.

When a piece catches your eye, reach out.
Please ask about availability and purchasing early.

Explore the selection ↓
設計図の上でリングの仕立てを確かめる手元

WHY KNOCK & TELL

Knock on the door.
Tell me what’s
on your mind.

ノックして気軽に訪れることを表現した青灰色の扉

“This piece caught my eye.”
“I’m looking for something like this.”
“I’m not ready to buy, but I’d love to learn more.”

Whenever you feel that way, knock and tell me what you’re thinking or looking for.
That invitation is the meaning behind Knock & Tell.

There is no pressure to buy. As we talk, I hope you’ll feel free to decide for yourself whether to buy and which piece is right for you.

Behind the door, you’ll find someone who truly loves jewelry, happily talking about beautiful stones, thoughtful craftsmanship and the comfort of wearing a piece.

The conversation is gentle enough to make you sleepy, rather than a passionate sales pitch. Come in and have a look—there’s no need to feel nervous.

If you love jewelry, I think you’ll find something to enjoy here. Browse, listen, or share what you love. I hope you enjoy the time you spend with us.

SELECTED JEWELRY

Find the piece that caught your eye.

Explore the details of each piece and why I chose it. Feel free to ask about availability or purchasing.

Our selection is coming soon.

If a piece interests you, send us its name or the item number from the post.

Ask about a featured piece ↗

THE PERSON BEHIND THE SELECTION

I started in sales.
Here is what I want to share now.

設計図を手にする宮野孝秀のイラスト
Jewelry designer & makerNoctell

In my twenties, I worked for a major jewelry trading company. It was a valuable introduction to the industry. Yet I was sometimes expected to sell pieces before I could fully explain the differences in craftsmanship and quality.

Two hundred thousand yen, three hundred thousand, sometimes half a million or a million. These were large sums to me too, and being unable to explain their value in my own words stayed with me.

I started my own business in my early thirties and began working on bespoke jewelry. My role has been to design how pieces are made, bridging the work of designers and craftspeople.

How can we bring an idea to life? How can beauty and practicality work together? Thinking through each question with the people making the jewelry is the foundation of my work today.

Even now that I understand what makes a piece good, expensive jewelry is still a significant purchase. That is why I want to explain what makes it special and why I recommend it, rather than simply saying it is good.

Would I recommend it to someone close to me?

This is the standard I use when introducing jewelry. I consider not only its appearance, but also its construction, comfort and price. As a maker, I choose pieces I would recommend to people I care about.

I share both the strengths and the things you should know before choosing. Then we can consider together whether a piece is right for you.

Pieces I sincerely believe in, whenever you feel ready to hear about them. That is what Knock & Tell is here for.

Our policy on product recommendations
To keep our recommendations independent, Knock & Tell does not accept corporate PR or promotional sponsorships for product introductions. Thank you for understanding.

HOW TO ORDER

How to order & check availability

Some pieces may sell out on the day they are introduced. Thank you for understanding.

  1. スマートフォンから気になる指輪について問い合わせる

    Start with a message on LINE or Instagram.

    To check availability, feel free to knock with a message on LINE or Instagram.

  2. 店側でジュエリーの在庫と注文内容を確認する手元

    We check,then reply.

    We will confirm availability and the expected delivery time for your order. Replies may take a little time, but please feel free to ask.

  3. スマートフォンの決済ページで購入する

    Ready to buy? We’ll guide you through checkout.

    You can complete your purchase through the payment page we send you.

Knock on our LINE door

An inquiry does not confirm an order or reserve stock.

YOUR JEWELRY, YOUR STORY

Give treasured jewelry
a new chapter.

Remodeling & repairs

A ring you no longer wear, or a treasured inherited piece. Tell us what you want to preserve, and we’ll explore how it can fit your life today.

Get in touch ↗

Bespoke jewelry

Starting with your ideas and budget, we work through design, stones and construction to create jewelry you can wear.

Get in touch ↗
手元のリングを静かに眺める女性の瞳

FROM OUR PERSPECTIVE, OUR OWN BRAND

From a discerning eye
to a vision made real.

After designing many kinds of jewelry and working closely with stones and craftsmanship, we created Noctell to bring the things we value into jewelry of our own.

Beautiful stones, carefully considered details and everyday comfort. Discover the results of that personal dedication.

Explore Noctell ⟶

CONSULTATION

A piece caught your eye?
Knock on our door.

For product details, availability or help with purchasing, get in touch below.

“Is this still available?” “I’d like to buy it.” “Can it be reserved?”
Please include the product name or item number.

LINE is a convenient way to chat. Send a photo or screenshot of the piece you like, or ask a quick question. Your conversation history makes it easy to pick up where we left off.

On a computer, or if LINE does not open, view the LINE QR code ↗ and scan it with LINE on your phone. LINE ID: @367qamjs

Contact form

If you do not use LINE, you can contact us here.

Sending an inquiry does not confirm an order or reserve stock. We will review your request and guide you through the next steps.

STORIES ON X

On X, I write about the stories behind jewelry and what drew me to each piece.

Read the stories on X ↗